01 · Publishing
+526%
sales growth · in 6 months
Publishingin 6 months
Falaq Nashr
A complete marketing system for a publisher — content, targeted ads and influencer PR grew sales more than fivefold.
/ Service 03
Targeted advertising
We spend your ad budget based on numbers, not guesses.
Short answer
Targeted advertising is paid advertising on Instagram and Facebook shown to a precise audience (age, location, interests). Factum's specialists set up campaigns, test creatives and audiences, and track cost per lead (CPL) to move budget into the most efficient combinations. Ad budget and service fees depend on your goals.
What we do
We set up your Meta (Instagram, Facebook) ad account, test audiences and creatives, and optimize the budget toward leads and sales.
Targeted ads can bring a fast flow of customers — but only when set up correctly. We first check the offer, audience and funnel, then test several creative and audience variations.
We scale the winning combinations and switch off the rest. You see CPM, CTR, cost per lead and sales in regular reports.
What's included
01
Account and pixel setup
Meta Business, ad account and conversion tracking.
02
Audience and creative tests
A/B testing several audiences, copy and visuals.
03
Lead generation
Campaigns driving to lead forms, Telegram or your website.
04
Optimization and reporting
Ongoing optimization by CPL and ROAS, weekly reports.
The results you get
- A predictable flow of leads
- Lower cost per lead
- Transparent reporting on every sum
- Meta Ads
- A/B testing
- Lead generation
- CPL optimization
Process
How does working with us look?
Every stage is transparent and under control — from the first brief to the monthly report.
- 01
Step 01
Brief and analysis
Project goals, audience and competitor analysis. The foundation of the strategy is built.
- 02
Step 02
Timeline presentation
We agree on the full work plan and deadlines.
- 03
Step 03
Launch
Accounts are set up, ad accounts are opened and content production begins.
- 04
Step 04
Reporting and analysis
Daily, weekly and monthly reports on the work done — always transparent.
Straight answers
Frequently asked questions: Targeted advertising
01.What budget do I need for targeted ads?
It depends on your industry, region and goal. We start with a small test budget to find the best audiences and creatives, then scale what works. We'll give you exact numbers in a free consultation.
02.How do you measure ad results?
The key metrics are CPM, CTR, cost per lead (CPL) and conversion to sales. We track them via the pixel and lead statistics and report every week.
03.What's the difference between a freelancer and an agency?
An agency has a strategist, designer and project manager in addition to the ads specialist. So ads are run together with the creatives, offer and funnel — as one system.
/ Let's work together
We'll take your business to the next level
Get a free consultation — we'll analyze your business and present a growth plan.