Key takeaways
- Ask for case studies backed by numbers.
- Agree on KPIs and reporting before work starts.
- Look beyond price — at process, transparency and the team.
The right agency turns marketing into a system; the wrong one eats your budget and time. Ask these questions before you sign.
1. What results do you have in my industry?
Ask for case studies with numbers, not general promises: in what time frame, which metric and how much growth.
2. How are results measured?
A good agency agrees on KPIs before work starts: number of leads, cost per lead, sales or reach.
3. How often do you report?
Daily, weekly and monthly reports let you control the process. Work without reports is work in the dark.
4. Who is on the team?
Is there a strategist, an ads specialist, a designer and a project manager? When one person does everything, quality and speed suffer.
5. Is there a strategy, or just execution?
Before posts and ads, there should be audience, competitor and funnel analysis. Execution without strategy means random results.
6. What does the price depend on?
Price should depend on the scope and goals. Agree in writing on what is and isn't included.
7. What happens in the first 30 days?
When the launch plan and first steps are clear, the partnership will be transparent too.
Bottom line
Choose an agency by process, transparency and proven results — not by price. In a free consultation, Factum answers all of these questions.
Author
Factum Marketing
Results through marketing